For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Their mission is to provide solutions that get the world moving and help people lead active and healthy lives. It all started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry. Life Fitness feels that it is important to practice what they preach. The culture at Life Fitness revolves around what the products stand for. Gym bags are as common as coffee mugs at the global office in Barendrecht and at the nine other offices worldwide. The product showrooms double as bustling employee gyms, and lively group workouts are an important part of the daily routine.